start with the words.
linguistic architecture & advertising
for culture-shaping businesses
The messages our businesses put into the world govern everything that follows.
Language lays the groundwork for the futures we build - who is called to them and how far they reach.
This is the work of distillation.
Linguistic distillation removes what is decorative and oh-so-tired to reveal what matters - the shift at your center and the unmistakable call to belonging.
When meaningful language meets the market, the people looking for it recognize it.
They lean in. They respond.
The signal strengthens.
It's how language-led advertising breaks records.
This is for businesses that feel the gap between their work and their words.
Because when the words match the work, you finally get to say what you mean - and your people get to stop searching.
I'm Lara Eastburn.
I study language the way other people study structure - what holds, what carries, what changes culture.
It’s the superpower behind my unusual - and consistently effective - approach to social advertising. And it’s the fire I bring to distilling the language your business is built on.
I’m a prolific songwriter, a good singer, and a so-so banjo player. My bandmates have been my best friends for over 20 years.Sci-fi enthusiast. Digital nomad. Serious foodie. Eternal student.
You’re building something that matters. And I want to meet you.
Join my email list.
Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.
Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question ๐ฎ ๐ฐ๐ฎ๐น๐น ๐๐ผ ๐๐๐ฒ ๐๐ฝ.
It all feels very ๐๐๐๐๐๐, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.
Join us for the latest edition of ๐๐ฃ๐ ๐๐ค๐ง๐ - an email series that re-examines the vocabulary of business & marketing - one word at a time.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
This month on ๐ถ๐๐ ๐พ๐๐๐
: Abundance
Generally, when I read the word ๐๐๐๐๐
๐๐๐๐, I brace for the mindset pitch and scroll down to see how much ๐๐๐๐๐
๐๐๐๐ is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichรฉs.
Which got me thinking. Because of course it did.
I canโt meditate while someoneโs using a word I donโt understand!
...
If you`re signed up, it`s already in your inbox! If you`re not, get your dose of word nerd in bio.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
In today`s edition of ๐๐ฃ๐ ๐๐ค๐ง๐, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that whatโs ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
Read the full thing (and meet George) ๐ Get ๐๐ฃ๐ ๐๐ค๐ง๐ in your inbox.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
#ethical
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
If you`re already subscribed, you know where to find it! If you`re not, please join us!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
The latest "One Word" re-examines the word ๐๐๐๐๐๐๐๐๐๐๐ and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
๐ฌGet it in your inbox!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
