the
list-building expert
SPEAK HUMAN, WIN THE INTERNET.
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I believe the act of marketing comes with culture-making social, linguistic, and human responsibilities.
But quick-fix, sell-fast marketing standards persist in a quickly-aging tradition of marketing to problems - not people. And everyone is losing.
Speaking Human is culture-changing. And it works.
I'm Lara Eastburn.
Facebook & Instagram ads expert.
Small business champion. Word nerd extraordinaire. Sci-Fi enthusiast. Digital nomad. Spitfire with a potty mouth.
#speakhumanwintheinternet
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Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
If you`re already subscribed, you know where to find it! If you`re not, please join us!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
The latest "One Word" re-examines the word 𝒕𝒆𝒔𝒕𝒊𝒎𝒐𝒏𝒊𝒂𝒍 and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
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#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
The most recent "One Word" email re-examines what we might mean when we use the word "afford." This word is ANCIENT, y`all. Like Iron Age old. And the ways in which it has evolved have a lot to tell us about how we look at the resources available to us.
That`s what we`re dishing in the latest One Word. Join us!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
The business world is all a-flutter with what it`s calling "consent-based marketing."
And in general, I`m a fan. As a specialist in what I`ve termed "non-transactional list-building," I champion the cleanest kind of data collection there is - a list of folks that WANT to be on it.
But here`s the thing. Consent is a LEGAL term - which means that it is in constant contention and exists in two distinctly different worlds.
𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘂𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗶𝗻𝗴 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗵𝗲𝗿𝗲`𝘀 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝘀𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲.
That`s what I`m tackling in the latest One Word. Wanna join us? Well, come on over! We re-evaluate the vocabulary of business and marketing, one word at a time 👉https://www.laraeastburn.com/oneword/
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
👉🏽 𝑷𝒊𝒄𝒌 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒊𝒏 is both an idiom and a cliché - and its origins are unknown. We see it appear, though, as early as 1770 - around the same time (not uncoincidentally, I`d wager) as the height of the word pickpocket.
Yeah, that tracks.
One word is a free email that re-examines the received vocabulary of business and marketing. Join us and get the FULL story behind the oddest way folks ask for help!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
