start with the words.
linguistic architecture & advertising
for culture-shaping businesses
The messages our businesses put into the world govern everything that follows.
Language lays the groundwork for the futures we build - who is called to them and how far they reach.
This is the work of linguistic distillation.
We remove what is decorative and oh-so-tired to reveal what matters - the shift at your center and the unmistakable call to belonging.
When meaningful language meets the market, the people looking for it recognize it.
They lean in. They respond.
The signal strengthens.
It's how language-led advertising breaks records.
This work is for businesses feeling the gap between their work and their words.
Between their reach and their revenue.
Because language sets the ceiling on both.
When the words match the work, you finally get to say what you mean - and your people get to stop searching.
I'm Lara Eastburn.
I study language the way other people study history - what holds, what carries, what changes culture.
It’s the superpower behind my unusual - and consistently effective - approach to social advertising. And it’s the fire I bring to distilling the language your business is built on.
I’m a prolific songwriter, a good singer, and a so-so banjo player. My bandmates have been my best friends for over 20 years. Sci-fi enthusiast. Digital nomad. Serious foodie. Eternal student.
You’re building something that matters.
And I want to meet you.
Join my email list.
Start With The Words.
Enter One Word - a monthly-ish email that examines, deconstructs, and reinvents the received language of business and marketing.
I’ve made a significant shift in my work over the past three months.
Not a tweak. A massive move that has asked a whole lot of me.
And the whole time, that’s what I’ve been telling people: “I’m making a massive move in my business.”
Which is true.
But I was also saying that because there was NO way I was going to say I was ... pivoting.
The word gives me Covid flashbacks. I swear I heard no other word more that year.
It’s one of those words that 𝘴𝘰𝘶𝘯𝘥𝘴 decisive: capable, responsive, agile.
But was it actually the right word for what I’m doing right now? And was I maybe being a little judgy about it?
That’s the rotating rabbit hole I`m exploring in the latest edition of 𝘖𝘯𝘦 𝘞𝘰𝘳𝘥.
#startwiththewords
#oneword
consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.
Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝘂𝘀𝗲 𝘂𝗽.
It all feels very 𝑛𝑜𝑟𝑚𝑎𝑙, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.
Join us for the latest edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 - an email series that re-examines the vocabulary of business & marketing - one word at a time.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
This month on 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅: Abundance
Generally, when I read the word 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆, I brace for the mindset pitch and scroll down to see how much 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆 is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichés.
Which got me thinking. Because of course it did.
I can’t meditate while someone’s using a word I don’t understand!
...
If you`re signed up, it`s already in your inbox! If you`re not, get your dose of word nerd in bio.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
In today`s edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that what’s ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
Read the full thing (and meet George) 👉 Get 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙 in your inbox.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
#ethical
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
If you`re already subscribed, you know where to find it! If you`re not, please join us!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
