Start With The Words.

This month on 𝑶𝒏𝒆 𝑾𝒐𝒓𝒅: Abundance
Generally, when I read the word 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆, I brace for the mindset pitch and scroll down to see how much 𝒂𝒃𝒖𝒏𝒅𝒂𝒏𝒄𝒆 is gonna cost me.

BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.

I was breathing deep and blissed out - not purging sales copy of its inevitable clichés.

Which got me thinking. Because of course it did.
I can’t meditate while someone’s using a word I don’t understand!
...
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In today`s edition of 𝙊𝙣𝙚 𝙒𝙤𝙧𝙙, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that what’s ethical for you is going to be where you put down stakes in a landscape of endless tension.

The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.

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We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?

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#linguistics
#etymology
#oneword

The latest "One Word" re-examines the word 𝒕𝒆𝒔𝒕𝒊𝒎𝒐𝒏𝒊𝒂𝒍 and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).

This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.

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#etymology
#oneword

The most recent "One Word" email re-examines what we might mean when we use the word "afford." This word is ANCIENT, y`all. Like Iron Age old. And the ways in which it has evolved have a lot to tell us about how we look at the resources available to us.

That`s what we`re dishing in the latest One Word. Join us!

#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword