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Start With The Words.
Enter One Word - an email series that examines, deconstructs, and reinvents the received language of business and marketing.
One Word a month. Archives.
consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.
Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question ๐ฎ ๐ฐ๐ฎ๐น๐น ๐๐ผ ๐๐๐ฒ ๐๐ฝ.
It all feels very ๐๐๐๐๐๐, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.
Join us for the latest edition of ๐๐ฃ๐ ๐๐ค๐ง๐ - an email series that re-examines the vocabulary of business & marketing - one word at a time.
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This month on ๐ถ๐๐ ๐พ๐๐๐
: Abundance
Generally, when I read the word ๐๐๐๐๐
๐๐๐๐, I brace for the mindset pitch and scroll down to see how much ๐๐๐๐๐
๐๐๐๐ is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichรฉs.
Which got me thinking. Because of course it did.
I canโt meditate while someoneโs using a word I donโt understand!
...
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In today`s edition of ๐๐ฃ๐ ๐๐ค๐ง๐, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that whatโs ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
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#ethical
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
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The latest "One Word" re-examines the word ๐๐๐๐๐๐๐๐๐๐๐ and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
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๐ I’m Lara – word nerd and social ads expert.
I create ads that matter for small, culture-changing businesses. And I’m obsessed with making every word count.