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Start With The Words.
Enter One Word - an email series that examines, deconstructs, and reinvents the received language of business and marketing.
One Word a month. Archives.
This month on πΆππ πΎπππ
: Abundance
Generally, when I read the word πππππ
ππππ, I brace for the mindset pitch and scroll down to see how much πππππ
ππππ is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichΓ©s.
Which got me thinking. Because of course it did.
I canβt meditate while someoneβs using a word I donβt understand!
...
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In today`s edition of ππ£π ππ€π§π, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that whatβs ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
Read the full thing (and meet George) π Get ππ£π ππ€π§π in your inbox.
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We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
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The latest "One Word" re-examines the word πππππππππππ and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
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The most recent "One Word" email re-examines what we might mean when we use the word "afford." This word is ANCIENT, y`all. Like Iron Age old. And the ways in which it has evolved have a lot to tell us about how we look at the resources available to us.
That`s what we`re dishing in the latest One Word. Join us!
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π I’m Lara – word nerd and social ads expert.
I create ads that matter for small, culture-changing businesses. And I’m obsessed with making every word count.