Pace & Prosper
MINIMALIST LIST-BUILDING ADS
FOR SMALLER BUDGETS IN 90 DAYS
Each cohort is limited to 5 participants.
Minimalist, Done-WITH-you, list-building ads.
I handle the techy parts in Meta's back end system.
You work on the front end parts of the ad with expert guidance.
Grow your list by 50-100+ leads a month using small-budget, non-transactional, list-building ads.

DISTILL
During Phase One, you'll go through my process to craft gloriously distilled messaging.
You'll create your landing page & ad copy, as well as a 2-email welcome sequence with live feedback.
Meanwhile I am ...
Connecting all your systems to each other and to Meta and populating your ad audiences.

DESIGN
In Phase Two, you'll fine-tune and punch up your brand's visual vocabulary.
You'll create a high-converting landing page and build the image bank that we'll use in your ads.
Meanwhile I am ...
Connecting all your systems to each other and to Meta and populating your ad audiences.

GROW!
Your ads go LIVE on the first day of Phase Three - and you'll start seeing the signups roll in!
You'll get a custom spreadsheet, metrics guide, learn what to expect from & how to track your campaign.
Meanwhile I am ...
Connecting all your systems to each other and to Meta and populating your ad audiences.
Enroll in Pace & Prosper for 3 monthly payments of $750.
The entire program = the cost of one month of a full-scale campaign.

Small businesses need ads to find our clients.
But there's often a Catch-22. We also need clients so we can pay for those ads.
It's a tough spot where many businesses get stuck.
We want to grow faster than the glacial pace of organic posting. But not TOO fast. And not while going into debt to do it.
This is for those operating in the in-between. Culture-changing voices who want to start moving the needle - slowly and with meaning.
At the end of Pace & Prosper, you will have
Distilled, curiosity-generating messaging and images you'll use everywhere (not just in your ads!), AND a low-maintenance, hands-free Meta list-building campaign that brings 50-100+ people to your list (who want to be there!)
Slow & Steady ... well, you know the rest 
Here's how Pace & Prosper lowers marketing costs for in-between businesses.
In perspective, Meta ads are not that costly. After all, you'll be spending just $10USD/day to reach more than 5,000 beautifully vetted-for-you people a week. There is literally NO other platform where you can do that!
The ads expert is the expensive part. Yup, me! And yes, you absolutely, 100% need an expert to build and run a full-scale campaign. No question.
BUT the slower, smaller-budget cadence of a Pace & Prosper campaign significantly reduces the need for an expert like me to keep it running smoothly.
You'll need to do a little maintenance and tracking once the program is over - but I SHOW you how to do it!
Are you ads-ready?
If you've got something to say and something to sell, your business needs a healthy, growing list of people who want to be there!
That said, you'll need a few things in place before starting Pace & Prosper List-builder.
A Meta ads account in good standing
A mailing list service (i.e. Mailerlite, Convertkit)
Google Drive and Google Chrome browser
Access to Canva Pro ($15/month)
$10USD/day (recommended) ad budget

There's Proof in the Pace & Prosper Pudding!
“I’m averaging 100 new subs every two weeks!” - Meghan Scanlon
“I am SO thrilled at how well my ads are doing! Being a part of Lara’s Pace & Prosper program has been an incredible experience. She guided me to create an ad I wouldn’t have achieved on my own, even with decades of experience in marketing and design.
Since launching, I’ve been blown away by the engagement and growth. I’m averaging 100 new subs every two weeks!! What an incredible investment!”
There's Proof in the Pace & Prosper Pudding!
"Working with Lara is equal parts masterclass & mischief." - Barbara Evans
“Lara Eastburn lit a match in my marketing brain—and what caught fire wasn’t just an ad strategy, but a whole new creative direction.
Her low-budget, long-game approach to list-building is smart, sustainable, and wildly effective—but it’s her permission to be weird that unlocked something new for me.
“Because of her, I’m not just building a list—I’m creating a living, breathing writing project that has become a core part of my creative life.
"Lara is super down-to-earth, sharp as a tack, and really fun to work with." - Shelley Harrison
Pace & Prosper might NOT be for you.
This program is very much a collaborative effort. As with all amazing things, your results absolutely depend on your efforts here. This magic right here requires you to be at least as deeply invested in your campaign as I am.
So let's make sure this is right for both of us!
Enroll in Pace & Prosper
Each cohort supports 5 participants. Click through to get deadlines and call dates.