the
meaning maker
strategic list-building through language-led advertising
for culture-changing business
For culture-changing businesses, language is a strategic function, not a support task.
I partner with you to define a precise vocabulary for growth - distilling the essence of your work into language that makes your brand coherent and legible to the people it is meant for.
My work bridges intent and machine learning. Ads are a learning system, so I set clear boundaries in language and intent to ensure paid systems learn from the right signals - prioritizing recognition and alignment over mere volume.
Done well, ads do more than increase reach. They signal belonging and call right-fit people into relationship at scale.
The result isn’t a spike. It’s a durable audience built on meaning, clarity, and fit.
I'm Lara Eastburn.
Linguistic Architect. Meaning Maker. Devotee to the craft of songwriting.
Sci-Fi enthusiast. Digital nomad. Spitfire with a potty mouth.
#speakhumanwintheinternet
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Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.
Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question ๐ฎ ๐ฐ๐ฎ๐น๐น ๐๐ผ ๐๐๐ฒ ๐๐ฝ.
It all feels very ๐๐๐๐๐๐, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.
Join us for the latest edition of ๐๐ฃ๐ ๐๐ค๐ง๐ - an email series that re-examines the vocabulary of business & marketing - one word at a time.
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This month on ๐ถ๐๐ ๐พ๐๐๐
: Abundance
Generally, when I read the word ๐๐๐๐๐
๐๐๐๐, I brace for the mindset pitch and scroll down to see how much ๐๐๐๐๐
๐๐๐๐ is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichรฉs.
Which got me thinking. Because of course it did.
I canโt meditate while someoneโs using a word I donโt understand!
...
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In today`s edition of ๐๐ฃ๐ ๐๐ค๐ง๐, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that whatโs ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
Read the full thing (and meet George) ๐ Get ๐๐ฃ๐ ๐๐ค๐ง๐ in your inbox.
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#ethical
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
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The latest "One Word" re-examines the word ๐๐๐๐๐๐๐๐๐๐๐ and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
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