the
list-building expert
SPEAK HUMAN, WIN THE INTERNET.
facebook & instagram ads
I believe the act of marketing comes with culture-making social, linguistic, and human responsibilities.
But quick-fix, sell-fast marketing standards persist in a quickly-aging tradition of marketing to problems - not people. And everyone is losing.
Speaking Human is culture-changing. And it works.
I'm Lara Eastburn.
Facebook & Instagram ads expert.
Small business champion. Word nerd extraordinaire. Sci-Fi enthusiast. Digital nomad. Spitfire with a potty mouth.
#speakhumanwintheinternet
Join my email list.
Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
The business world is all a-flutter with what it`s calling "consent-based marketing."
And in general, I`m a fan. As a specialist in what I`ve termed "non-transactional list-building," I champion the cleanest kind of data collection there is - a list of folks that WANT to be on it.
But here`s the thing. Consent is a LEGAL term - which means that it is in constant contention and exists in two distinctly different worlds.
๐๐ผ๐ฟ ๐๐ต๐ผ๐๐ฒ ๐ผ๐ณ ๐๐ ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ถ๐ป๐ด ๐๐ต๐ผ๐๐ด๐ต๐๐ณ๐๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, ๐๐ต๐ฒ๐ฟ๐ฒ`๐ ๐ฎ ๐๐ฎ๐ ๐๐ผ ๐๐ฎ๐น๐ธ ๐ฎ๐ฏ๐ผ๐๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐๐๐ง๐จ๐๐๐๐ฌ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ฒ๐ป๐๐ฒ ๐๐ผ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ.
That`s what I`m tackling in the latest One Word. Wanna join us? Well, come on over! We re-evaluate the vocabulary of business and marketing, one word at a time ๐https://www.laraeastburn.com/oneword/
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
๐๐ฝ ๐ท๐๐๐ ๐๐๐๐ ๐๐๐๐๐ is both an idiom and a clichรฉ - and its origins are unknown. We see it appear, though, as early as 1770 - around the same time (not uncoincidentally, I`d wager) as the height of the word pickpocket.
Yeah, that tracks.
One word is a free email that re-examines the received vocabulary of business and marketing. Join us and get the FULL story behind the oddest way folks ask for help!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
I suffer from what many would consider a fatal flaw for someone in my line of work. Let`s call me ... hmmm ... video-averse. In the worlds of both marketing and songwriting, it`s not been ideal.
My rather intense disclination toward putting myself on video puts me squarely in the space of having what marketing folk call a "visibility" problem.
But what does visibility mean, anyway? And what does it mean for it to be an issue for me? That`s what I`m thinking about in the latest edition of One Word. Not subscribed yet? Let`s fix that!
Photo: @callynthphotography
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
For many, the word `coach` poses more than a few problems. That`s what we`re exploring in the latest One Word. If you`re signed up, it`s already in your inbox. Not reading it yet? Join us! ๐
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
I meet a lot of coaches, y`all. As an ads manager, it feels like I`ve encountered one of every flavor of coach there is. And why are there more than Baskin Robbins` 31 flavors?
Because for many, the word `coach` poses more than a few problems.
That`s what we`re exploring in the latest One Word. If you`re signed up, it`s already in your inbox. Not reading it yet? Giddyup! ๐
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
