the
list-building expert
SPEAK HUMAN, WIN THE INTERNET.
facebook & instagram ads
I believe the act of marketing comes with culture-making social, linguistic, and human responsibilities.
But quick-fix, sell-fast marketing standards persist in a quickly-aging tradition of marketing to problems - not people. And everyone is losing.
Speaking Human is culture-changing. And it works.
I'm Lara Eastburn.
Facebook & Instagram ads expert.
Small business champion. Word nerd extraordinaire. Sci-Fi enthusiast. Digital nomad. Spitfire with a potty mouth.
#speakhumanwintheinternet
Join my email list.
Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
For many, the word `coach` poses more than a few problems. That`s what we`re exploring in the latest One Word. If you`re signed up, it`s already in your inbox. Not reading it yet? Join us! 🐎
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
I meet a lot of coaches, y`all. As an ads manager, it feels like I`ve encountered one of every flavor of coach there is. And why are there more than Baskin Robbins` 31 flavors?
Because for many, the word `coach` poses more than a few problems.
That`s what we`re exploring in the latest One Word. If you`re signed up, it`s already in your inbox. Not reading it yet? Giddyup! 🐎
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
What if you didn`t need a freebie, a download, an e-book - or any gimmicks at all - to build your list? YOU DON`T.
😜 The thing about offering freebies as your opt-in is that you end up building a list of people who wanted a freebie. And DIY-ers aren`t the same people as your likely customers.
📬 I`m a fan of building a CLEAN list. A list of folks who want to be there. Folks who already want and need to hear your voice.
Ditch the freebies and build a list of people who are looking for you - at half the cost of gimmick campaigns.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#oneword
#listbuilding #emailmarketing
👋Your list is the lifeblood of your business.
And when we do it without the gimmicks, it is simply the most effective way you can spend your marketing dollars.
Ditch the freebies. Let`s build a clean list.
It works when:
You`ve got a compelling message and a solid brand.
You`re crystal on what you want to accomplish.
Investing a few months in transforming the way your business communicates online is a priority.
You`ve got the right brain and heart behind your ads.
⬆️ That last one is where I come in. I`m kinda awesome at this. Not just because I geek out on data, do it for fun, and in my sleep. You want me because I care a ridiculous lot about how this journey affects you, your business AND the people who will see your ads.
I`ll earn your trust over and over again. This is the investment that LASTS. Let`s do it 👉
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👋 I`m Lara, FB & IG ads expert specializing in non-transactional listbuilding.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#oneword
I doubt you`ve missed the internet`s insistence upon "nurturing" your leads, your network, your customer relationships - and of course, your list.
I have theorized that the bulk of our inherited business and marketing language falls squarely into one of 3 linguistic categories - military, industrial, or religious.
"Nurture" is not one of these. Rather, it is an unusual and recent - and interesting - exception.
The latest edition of "One Word" takes a look at how and WHY this decidedly not-business-y word end up front-and-center in email marketing.
If you subscribe, it`s already in your inbox. If you haven`t joined us yet, come on in!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#oneword
